PERSONAL PLAYGROUND

Not work

just play

A collection of my personal corner of the internet: a creative diary where I share the books I'm reading, sketches from my notebook, reflections on creativity, and a lot of coffee. No client briefs, no deliverables. Just things that interest me.

Not a service I offer — but making content has taught me video editing, content planning, audience growth and social media design. Skills that show up in my design work every day.

YouTube
1,300
subscribers
youtube.com/wanraitelli →
Instagram
1,870
followers
@wanraitelli →
Substack
760
readers
substack.com/@wanraitelli →

— WHAT I’VE LEARNT

Video editing

From raw footage to finished video — scripting, pacing, colour grading, sound design and motion. I edit everything myself, which means I understand the full pipeline from shoot to publish.

Content planning

Growing an audience without a team means thinking strategically about what to make, when to post, and why. I plan content calendars, write briefs for myself, and track what actually resonates.

Every thumbnail, cover and graphic is designed from scratch. I apply the same visual thinking I use for client work — hierarchy, colour, type — to content that needs to stop a scroll.

Social media design

— YOUTUBE

Every day life, books & cafés around Berlin

A visual diary of the things that fill my days! I talk about life, the books I'm reading, paint on camera, reflect on my days and wander around the city discovering new places. No script, no agenda — just whatever's on my mind that week.

1,300 subscribers

— INSTAGRAM

Drawings, reels
& mini essays.

Part art account, part video essay channel. I post drawings and paintings alongside reels and collages where I reflect on different topics. The kind of account that's hard to categorise — and that's exactly the point.

1,870 followers

— SUBSTACK

Postcards sent
to your inbox.

Postales Cotidianas was a monthly newsletter I wrote for four years — 2019 to 2022. The archive is still there if you want to go down the rabbit hole. These days I use Substack Notes to share paintings and process, quietly and without a schedule.

760 subscribers

— SPOTIFY & PLATFORMS

Un Quilombo
Creativo.

25 episodes interviewing artists, illustrators, writers and creatives about what it actually means to live a creative life — with all the mess that comes with it. Rated 4.9 on Spotify. The archive is still up if you want to listen.

4.9 on Spotify

— WHY THIS MATTERS?

What making content
taught me about design.

01
Consumer turned creator

Making things changes how you see things. I don't just watch a video — I notice the edit. I don't just scroll past a reel — I see the decision behind it. That sharpened taste shows up directly in my design work.

02
Freedom to experiment

Personal content is where I try things without client pressure or outcome anxiety. That muscle — testing, failing, iterating — feeds directly into how I approach design problems.

03
Audience awareness

I think about reach, resonance and trends because I have skin in the game. I want my work to actually land — and that's a rare thing for a designer to have naturally.

Want to see

the actual work?