PERSONAL PLAYGROUND

Not work

just play

A collection of my personal corner of the internet: a creative diary where I share the books I'm reading, sketches from my notebook, reflections on creativity, and a lot of coffee. No client briefs, no deliverables. Just things that interest me.

Not a service I offer but making content has taught me video editing, content planning, audience growth and social media design. Skills that show up in my design work every day.

YouTube
1,380
subscribers
youtube.com/wanraitelli →
Instagram
1,884
followers
@wanraitelli →
Substack
820
readers
substack.com/@wanraitelli →

— WHAT I’VE LEARNT

Video editing

From raw footage to a finished video: scripting, pacing, colour grading, sound design and motion. I edit everything myself, which means I understand the full pipeline from shoot to publish.

Content planning

Growing an audience without a team means thinking strategically about what to make, when to post, and why. I plan content calendars, write briefs for myself, and track what actually resonates.

Every thumbnail, cover and graphic is designed from scratch. I apply the same visual thinking I use for client work (hierarchy, colour, type) to content that needs to stop a scroll.

Social media design

— YOUTUBE

Every day life, books & cafés around Berlin

A visual diary of the things that fill my days! I talk about life, the books I'm reading, paint on camera, reflect on my days and wander around the city discovering new places. No script, no agenda just whatever's on my mind that week.

1,360 subscribers

— INSTAGRAM

Drawings, reels
& mini essays.

Part art account, part video essay channel. I post drawings and paintings alongside reels and collages where I reflect on different topics. The kind of account that's hard to categorise, and that's exactly the point.

1,899 followers

— SUBSTACK

Postcards sent
to your inbox.

Postales Cotidianas was a monthly newsletter I wrote for four years - 2019 to 2022. The archive is still there if you want to go down the rabbit hole. These days I use Substack Notes to share paintings and process, quietly and without a schedule.

785 subscribers

— SPOTIFY & PLATFORMS

Un Quilombo
Creativo.

25 episodes interviewing artists, illustrators, writers and creatives about what it actually means to live a creative life — with all the mess that comes with it. Rated 4.9 on Spotify. The archive is still up if you want to listen.

4.9 on Spotify

— WHY THIS MATTERS?

What making content
taught me about design.

01
Consumer turned creator

Making things changes how you see things. I don't just watch a video — I notice the edit. I don't just scroll past a reel — I see the decision behind it. That sharpened taste shows up directly in my design work.

02
Freedom to experiment

Personal content is where I try things without client pressure or outcome anxiety. That muscle — testing, failing, iterating — feeds directly into how I approach design problems.

03
Audience awareness

I think about reach, resonance and trends because I have skin in the game. I want my work to actually land — and that's a rare thing for a designer to have naturally.

Want to see

the actual work?