–ABOUT ME
Hola,
soyWan!
Brand, visual & UX/UI designer
I'm a multidisciplinary designer who believes that good design is always felt before it's understood. Born in Buenos Aires, now building bold brands and digital experiences from Berlin.
Have an idea?
•
Make it visual
•
Have an idea? • Make it visual •
Design that feels like something.
I believe good design doesn't just look good — it communicates a feeling, reinforces a brand, and creates a whole universe around an idea. That's what gets me excited about the work.
I moved from Buenos Aires to Germany in 2018, lived in a few cities, and chose Berlin for its energy and cultural richness. It's hard not to be inspired here.
When a project lands on my desk, the first thing I ask is: who is this for, and what should it make them feel? Then comes the research, the moodboards, the sketches — and eventually, the design.
— A BIT MORE
Beyond the portfolio
A few things that make me, me and i love doing
my first thought every morning: coffee.
when not designing, you'll find me painting.
I'm always reading something.
love journaling & collaging.
— MY TOOLKIT
The everyday tools
The idea always comes first. The tools just make it real. Good tools don't make the design — but the right ones make it possible. Here's what's open on my screen most days.
Figma
My primary design environment. UI design, interactive prototypes, and collaborative design systems. The one I have open most days.
Adobe Suite
Photoshop and Premiere are my sharpest tools — photo editing, image composition and video work. Illustrator for anything that requires vectors. 14+ years using Adobe
Affinity
A powerful alternative I use for editorial illustration and book layouts. Different functional spaces make it great for all-in-one solutions.
Canva
Perfect for designs built for someone to use and adapt. User-friendly and great for creating social media posts and client handoffs.
Procreate
Where all my hand-drawn illustrations start. I sketch on paper first, then bring it to Procreate — the only downside: no vectors.
E-Mail & Office Tools
E-Mails, Office, Google Workspace — for documentation, client communication, and staying organised across projects and teams.
— LET’S COLLABORATE