Edkimo

rebranding

Edkimo is an easy-to-use feedback tool that aims to help teachers get feedback from students. It enables teachers to create and distribute digital surveys, collect anonymous student feedback, and visualise the results in clear, accessible formats.

The starting point

With its user-friendly interface, you can effortlessly manage your schedule, track your goals, and collaborate with your team, all in one place. The app allows for real-time updates and notifications, ensuring you never miss a beat. Its customisable features cater to individual preferences, making it suitable for both personal and professional use.

Breaking down the tasks

A successful rebranding project begins with a thorough assessment of the current brand identity, encompassing elements such as logo, colour palette, and messaging. Engaging key stakeholders and gathering insights from customers can provide a comprehensive understanding of perceptions and expectations. Once this foundation is established, the team can define the brand’s new vision and values, ensuring alignment with market trends and audience needs. Developing a cohesive strategy that includes a unique value proposition will guide the design process, followed by the implementation phase where new materials and messaging are rolled out consistently across all platforms. Evaluation and feedback mechanisms are essential to measure the effectiveness of the rebranding, allowing for adjustments and refinements as necessary.

Empathise We approach the problem, look for an objective and propose a solution.

Define We conduct market research, define potential users and validate them through interviews.

Ideate We devise a minimum viable product, create an information architecture and rely on storyboarding and storytelling to visually explore the experience we are aiming for for our users.

Prototype We developed sketches, wireframes and using Human Design patterns and Guidelines for iOS, we came up with a high definition prototype to make the experience as believable as possible.

Test We put the prototype to the test with real users, took their experiences into account and iterated the prototype based on them to improve it.

What’s the core of the brand?

When thinking about Medidapp and what the visuals were going to be like, my first instinct as a visual person was to find inspiration and create a moodboard.

Looking for an aesthetic that evokes cheerfulness, I went all in using the colour Mellow Apricot (from the range of yellows and oranges) as the main accent. Illustrations that bring dynamism to the brand and make it more friendly and closer to the user. Fresh and colourful UI and design inspiration and images that evoke a sense of feeling good about oneself.

Logos & App Icon

For the app's identity, i started by taking iconography used in the textile world.
The final result was an illustrated icon made up of the two most relevant elements for the brand: the centimetre or measuring tape and a garment.